After 4 years in Florida, I needed to experience seasons again, so I moved to Ann Arbor, Michigan to pursue a career in writing short fiction and poetry but along the way became enthralled with the glitzy world of Digital Marketing. I attended a Lunch Ann Arbor Marketing (http://la2m.org) meeting one warm Wednesday afternoon, and after, Derek Mehraban approached me with an internship offer. I jumped at the chance to work for the top Google ranked search result for the keyword "digital marketing." After 2 months of saturating myself with all things digital-- I was hired on full time as Interactive Marketing Coordinator.
I am responsible for social media and digital PR for clients as well as Ingenex properties, including the MSU New Media Driver's Licence® and Lunch Ann Arbor Marketing (the soil of my career.) In addition, I drive the strategic direction and create funny and relevant content for HashtagsForLife (http://hashtagsforlife.com), Internet inspiration in the form of #hashtags. Ingenex has given me the tools to achieve some significant results including increasing Ingenex Twitter followers by 60%, Ingenex Facebook "Likes" by 80% and snagging the attention of influential bloggers like Joe Levi who recently used our Virtual Tradeshow Experience concept we created for OSRAM Opto Semiconductors as an example of innovation in new media.
| Job Title: |
Interactive Marketing Coordinator |
| Company: |
Ingenex Digital Marketing |
| College: |
Palm Beach Atlantic University, Bachelor of Arts, English Major, Minor in Psychology, West Palm Beach, FL
|
| High School: |
Fort Zumwalt South High School, St. Peters, MO
|