My main objective as one of the account leads that works with the divisional retail teams at General Motors is to develop and execute effective marketing campaigns that create showroom traffic at dealerships. The team works to rapidly take a GM sales event and turn the key messaging into a personalized direct mail/email piece that comes to the consumer directly from their dealership. It’s fun to dive into data, see where people are likely to be in their new car buying cycle and create a campaign to get them in that new car. I love working with the team I’m on—we have a great group of individuals who truly understand the automotive environment and pull together some amazing concepts in a very short time. Turns out late night and weekends aren’t just for the medical profession! This office also does event and digital marketing for a variety of clients.
| Job Title: |
Account Director |
| Company: |
Aspen Marketing Services |
| College: |
Michigan State University, Advertising, History, East Lansing, MI
|
| High School: |
Linden High School, Linden, MI
|