I am an Assistant Digital Media Planner assisting with the implementation and execution of paid search for our client Ford Motor Company. My job focuses on Tier II Search; developing search recommendations as part of a Total Communications Mix and coordinating with Tier 1 strategy. I also check to ensure campaigns are live, pull DART search reports, take screenshots for DOL reports, and develop strategic media recommendations (POVs). Another huge part of my job is to constantly be optimizing our campaigns, and analyzing campaign performance metrics. I find search exciting and challenging, and love working here in Michigan at Team Detroit! I also love the team that I have the opportunity to work with everyday and constantly learn from.
| Job Title: |
Assistant Digital Media Planner |
| Company: |
Team Detroit |
| College: |
Michigan State University, Advertising, East Lansing, MI
|
| High School: |
L'Anse Creuse High School, Harrison Township, MI
|
| Lives In: |
Harrison Township |