I started as a Social Media Intern and soon thereafter became a Social Media Analyst/Content Manager. This means I manage the social media and web content across various North American Bancard (NAB) websites, from the usual suspects of Facebook and Twitter to the company's blog. On a daily basis I create content to post and monitor what people are saying about our brand. The best part of my position is that it is a fun and challenging mix of content management, marketing and PR, and customer service (I get to do a little of everything and I get to work with various departments and outside vendors). Just as the social media space is advancing and ever-changing, NAB has been growing and moving fast, especially in regards to the mobile payments movement. So despite my title, I'm not limited to just social media - I've been involved in the launch of Pay Anywhere, a mobile payments solution (PayAnywhere.com). It's been really exciting to be a part of new product, from initial market research production to the assisting in the coordination of PR efforts. My job and NAB definitely keeps me on my toes!
| Job Title: |
Social Media Analyst |
| Company: |
North American Bancard |
| College: |
University of Michigan, College of Literature, Science, & the Arts, Communication Studies, Ann Arbor, MI
|
| High School: |
Rochester Adams High School, Rochester Hills, MI
|