As an Associate Brand Manager at Anchor Bay Entertainment I work in the Children's Department, specifically on a brand called Wow! Wow! Wubbzy! Wubbzy is the #2 show on NickJr., second behind Dora The Explorer. Because it is so popular, ABE is putting out between 4-5 DVDs a year. I am in charge of managing many of the pieces that go into the finished DVD, such as determining which episodes to put on which DVD, the artwork & bonus features included, as well as executing any cross promotional opportunities with other companies. Additionally, I help manage the development of our advertising media (TV, radio, online, print advertisements, etc.) and many sales pieces, such as flyers & screener for the trade industry. There are a lot of odds and ends that are a part of my job, including many Power Point presentations and lots of data crunching! But it's fun & different from a lot of Michigan jobs available right now. It's not really linked to the automotive or financial industry, which as we all know are not the best industries to be in right now! Finally, the people I work with are great. Teamwork is important & creativity is always running high.
| Job Title: |
Associate Brand Manager-Children's Department |
| Company: |
Anchor Bay Entertainment |
| College: |
Michigan State University, Eli Broad College of Business, Marketing, East Lansing, MI
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| High School: |
Troy High School, Troy, MI
|