National group recognizes sales and marketing program at WMU

The Sales Education Foundation says the Western Michigan University Sales and Business Marketing Program is one of the top 50 of programs of its kind in the nation.

The Sales Education Foundation selects the top university sales programs each year. It looks at the vision of the program and dedication to sales education as demonstrated by curriculum and opportunity for learning through experience and internships, and support from the university.  

WMU’s Haworth College of Business is one of three schools in Michigan and 48 schools nationally to meet the foundation’s standards for a top program for teaching students the profession of sales.

“The dedication and hard work on the part of both the students and faculty have made the program what it is,” says Dr. Kay Palan, dean of the WMU Haworth College of Business.

Dr. Stephen Newell and Dr. Jim Eckert, professor and associate professor of marketing, respectively, lead the program.

“We are constantly analyzing the program in order to make it better,” Newell says.

Eckert says the faculty works closely with program alumni and professionals to make sure that the knowledge and skills of graduates match the needs of the industry.

And students report the program has prepared them well for their sales career, creating a passion for sales and providing solutions for customers.

The Sales Education Foundation promotes the profession of sales through sales education and works with a variety of industry professionals and academic trailblazers to establish and support effective university sales programs across the globe.

Writer: Kathy Jennings           
Source: Mark Schwerin, Western Michigan University