I recently started to work for the University of Michigan in a newly created position as the Heinz C. Prechter Bipolar Research Fund’s Marketing and Communications Specialist. In this role, I will spearhead the integrated marketing communications efforts leading to increased program awareness and donor cultivation for the Prechter Fund, as well as get the word out about mental health illnesses and bipolar disorder in particular.
I am looking forward to developing and implementing strategic communications plans leading to increased awareness for the Fund and the research into bipolar disorder being done at UM and beyond. It is my responsibility to coordinate and assure quality control of all data, events, stewardship and communications. I’ll be able to make good use of my professional experience in all aspects of marketing communications, such as branding and corporate identity, website content management, newsletters and other print media, press releases and media relations, advertising, social media and event management.
The academic field is very new to me but I am excited to work together with world-class researchers, donors and staff. I hope that I’ll be able to make a difference in how people view mental illnesses and to do my part to help individuals with bipolar disorder live an excellent quality of life.