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Johnson & Johnson was lead suitor of HealthMedia for months
Wednesday, November 5, 2008
| Source:
The Ann Arbor News
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The newest owner of HealthMedia, Johnson & Johnson, has been trying to make a play for the Ann Arbor start-up for a while now.
Excerpt:
Johnson & Johnson was among the companies pursuing
HealthMedia Inc.
even before the Ann Arbor business quietly put itself on the market in January, president Ted Dacko said Tuesday.
HealthMedia got as many as two calls a week last year from investors and potential buyers interested in the online health coaching firm - including Johnson & Johnson, Dacko said. But he, founder Victor Strecher and HealthMedia's board of directors weren't interested in selling then.
But the calls became so persistent that they hired an investment banking company to explore a possible sale earlier this year. By July, Johnson & Johnson - a customer since 2003 - was HealthMedia's lead suitor.
And interest from Johnson & Johnson appears tied to the company's desire to create a new health wellness and prevention business.
Read the rest of the story
here
.
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HealthMedia
130 S First St
Ann Arbor, MI 48104
Website
Ann Arbor-based
HealthMedia
develops online behavior intervention and individually tailored self-management intervention for health and wellness, disease management and medication compliance. They have enjoyed
phenomenal
growth --adding over 30 ...
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