Big Chill media spotlight casts warm glow on U-M's strong points

Wednesday, December 15, 2010 | Source: The Washington Post
The Big Chill was more than a hockey game in a giant venue. It was a lightning rod for a number of positive strikes, ranging from the Accelerate Michigan Innovation Competition to improved public perception of southeast Michigan. Taking a common complaint about the Great Lakes State, snowy weather, and turning it into a fun asset has good implications for a broad swath of areas.

Excerpt:

To whet the appetite of Capitals fans looking forward to the Winter Classic, I visited the Big Chill at the Big House college hockey game Saturday in Ann Arbor, and if the New Year's Day game in Pittsburgh goes even nearly as well, fans are in for a treat. From weather to logistics, the event could not have come off much better than it did. You can read more here and then, more impressively, see more here.

Read the rest of the story here and more from The Wall Street Journal here.
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Entrepreneurship, Higher Education, Identity, Media, PR/Marketing, Quality Of Life, University Of Michigan 

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