The internet has helped empower consumers by putting valuable information at their fingertips. White Pine Systems plans to do the same thing, but with medical records and patients.
The company gives its customers access to their medical records, allowing them to help become more knowledgeable of their conditions so they can work with their doctors more effectively. The idea is to help them get a better picture of their health, thus helping eliminate unnecessary medical care and ensuring they get the right treatment.
"We are on the cusp of empowering the consumer and consumers' families to do some important things," says Doug Dormer, president of White Pine Systems.
This goes beyond people struggling with chronic illnesses who regularly visit hospitals. White Pine Systems works with long-distance races, such as marathons and half- marathons, so a runner and potentially first responders have access to important medical information.
White Pine Systems got its start in 2006, but was shelved until late 2007 so society could catch up to the technology. It now employs 10 people who work virtually from all over Ann Arbor. White Pine Systems plans to add some interns this summer or at the latest by this fall. Another 10 people are expected to come on board by the end of this year.
"We expect to grow," Dormer says.
Source: Doug Dormer, president of White Pine Systems
Writer: Jon Zemke
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