Music, photos, and social media are three of the hottest trends in tech today. Lots of startups make their way specializing in one of those things. Selocial is making a name for itself by connecting all three.
The Ann Arbor-based startup likens itself to when Instagram meets Spotify or Pandora. The 1-year-old company’s software allows users to make a "Selomix," which is a 15-minute visual playlist that combines the users preferred music with a photo.
"When any song is played on Selocial instant news about that artist is activated," says David Baird, co-founder & CEO of
Selocial. "It's a more social experience than Instagram or Pandora."
Baird considers himself an artist with published work as a songwriter and author. His songs have appeared in the movie "White Chicks" and TV show "House of Lies" on Showtime. His career over the last 15 years led him to believe that there had to be a better way for independent artists to attract attention, which served as the inspiration for Selocial.
"I thought artists weren’t being discovered the way they should be," Baird says. "How can I help artists like myself get discovered?"
Selocial launched the public Beta version of its platform in May. The team of six behind the startup is working to grow its user base to 5,000 to 10,000 people by the end of the summer. In the mean time, the Selocial team is working to better link user accounts and introduce real-time chat.
"We want to improve our sharing," Baird says.
Source: David Baird, co-founder & CEO of Selocial
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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