Ypsilanti's RealKidz sells online, plans to hire

Wednesday, October 6, 2010 | Source: Concentrate
RealKidz is changing up its game and getting some points on the board with its new business plan.

The 3-year-old firm, based in Ypsilanti's Depot Town, makes clothing that fits larger children, mainly girls. It started out selling these garments with direct sales, a la Mary Kay. It has since moved to a primary e-commerce platform after upgrading its website with a proven Internet retailing platform in August.

"We're starting to see some growth from that," says Merrill Guerra, founder and CEO of RealKidz. "We have doubled our website traffic and conversion rate over the last couple of months. It's moving exactly in the direction we were hoping."

The two-person startup, also a former Ann Arbor SPARK East Incubator tenant, is now looking to raise a round of seed capital so it can flesh out its staff and business infrastructure. RealKidz hopes to hires a COO and webmaster, among other positions over the next year, with this capital.

Source: Merrill Guerra, founder and CEO of RealKidz
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
Enjoy this story? Sign up for free solutions-based reporting in your inbox each week.

Related Tags

E-commerce, Fashion Design, Internet 

Recommended Content

Related Company

  • Ann Arbor Spark
    201 S. Division, Suite 430
    Ann Arbor, Michigan 48104 Website
    Ann Arbor SPARK, a non-profit organization, is the driving force in establishing the Ann Arbor region as a destination for business expansion, retention, and location by identifying and meeting the needs of business at every stage, from startups to ...
  • RealKidz, Inc.
    308 N. River St. Suite 4
    Ypsilanti, Michigan 48198-2812 Website
Sponsored By
Regions
Focus Areas
Copyright © Issue Media Group. All rights reserved.