Q LTD thrives on refreshing client brands

Wednesday, April 13, 2011 | Source: Concentrate

Q LTD knows brands. It knows when they're old, when they're new, and when they need refreshing.

That last part is what is helping the Ann Arbor-based company grow these days. It recently refreshed the brand for the University of Michigan's School of Nursing. It also has done similar work for other local institutions, such as the Ypsilanti District Library.

"They're 20 years old and realizing they need to have a current brand that matches what they do," says Paul Koch, creative strategist for Q LTD.

The 30-year-old company has slowly grown through partnerships (it regularly collaborates with a European firm on its corporate culture) and good old slow, organic growth. It now has an employee base of 15 people and two interns, who work mostly in its Kerrytown office.

This month Q LTD added a new employee, Scott Tolinski, a recent graduate of the University of Michigan performing arts technology program who has worked as a media consultant for the University of Michigan Health System, Guitar World magazine, and Ghostly International. He will focus on digital media and has a decade of experience in creating websites.

Source: Paul Koch, creative strategist for Q LTD
Writer: Jon Zemke

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