Perich Advertising & Design is beefing up its digital presence now that is has been hiring more web programers, software developers and other similar professionals.
The Ann Arbor-based advertising firm has hired seven people over the last year, expanding its staff to 31, along with a handful of interns at any given time. Those new hires will be handling both traditional and new media projects.
"It's a little bit of everything," says Ernie Perich, president & creative director of
Perich Advertising & Design. "Staying on top of everything digital is very important to us." He adds that his company's growth is coming evenly from both traditional and digital revenue sources.
The 25-year-old company got its start handling more traditional work, such as TV and radio. It has moved more and more into the digital spectrum as the Internet has grown and taken a more prominent position in the advertising world. Making that transition to handling both ends of the advertising spectrum has allowed Perich Advertising & Design to continue to grow throughout the years.
"We're going to project a steady growth," says Ernie Perich, president & creative director of Perich Advertising & Design. "We're going to keep doing it the same way we have done it all this year."
Source: Ernie Perich, president & creative director of Perich Advertising & Design
Writer: Jon Zemke
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