For the longest time, Nutshell was a tech startup with a handful of employees. For most of its first five years it was primarily software developers and other techies building out the company’s customer relationship management software platform.
That's changing this year. The downtown Ann Arbor-based software firm has hired three people so far (including one that started this week) growing its staff to a dozen employees. It is now looking to hire another dozen people in software, marketing, customer service, administration and design.
"Now we're filling out the ranks of the rest of the organization," says Joe Malcoun, CEO of
Nutshell.
Nutshell's first years consisted of it developing its software and growing organically without any strategic marketing. It has already crossed the $1 million threshold for sales.
"The company has been growing pretty steadily since it launched its first product," Malcoun says.
That attracted the attention of some investors and it’s now closing on a Series A1, which is an extension of the original Series A round for its initial investors. The Series A1 is expected to come in at about $1 million, money that will allow the company to grow rapidly over the next couple of years.
"I'd like to see us doing $2.5 million a year in revenue by the end of 2015," Malcoun says.
Source: Joe Malcoun, CEO of Nutshell
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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