Miilo targets Internet sales for minority cosmetics

Wednesday, March 10, 2010 | Source: Concentrate
The problem: Finding the best cosmetics for people of color. The solution: Miilo.

At least that's what the three budding entrepreneurs at the University of Michigan's Ross School of Business are hoping happens with their new start-up. Kimberly Dillon, Oswaldo Maxwell and Kelley Washington are creating a website that specializes in selling cosmetic and hair-care products for women of color.

"There is a contingent of us who regularly go to Ypsilanti or Detroit to buy beauty products," says Dillon, a U-M MBA student and founder of Miilo. "It's a universal problem. Anytime you go to a new city you have to find the store that sells the products because they aren't sold at mass retailers."

The Ann Arbor-based start-up recently won $1,000 from the Michigan Business Challenge, which is sponsored by U-M's Zell Lurie Institute for Entrepreneurial Studies. The trio of women is using that cash to finish developing their website, which they hope to launch before the end of the year.

Source: Kimberly Dillon, founder of Miilo
Writer: Jon Zemke
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Entrepreneurship, Higher Education, Internet, University Of Michigan 

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