Message Blocks recently took home the Best of Boot Camp award from
Ann Arbor SPARK's Entrepreneur Boot Camp, putting another feather in the start-up's cap.
The downtown Ann Arbor-based company is making waves with its comprehensive event-planning software. The online platform streamlines the event-planning process by focusing on the event planner's experience, allowing users to share documents and presenters to use plug-in presentations. It has been used by a number of marquee events, including ACE and Accelerate Michigan Innovation Competition.
"I thought there has to be a better way to do this," says Len Gauger, founder & CEO of
Message Blocks and a former event planner. "There were a number of tools out there but not an end-to-end comprehensive solution."
Gauger and his two employees recently launched the public Beta version of the software. They are working to launch a Version 1 later this summer. They know they have some hard work to put in to get there after participating in Entrepreneur Boot Camp, a comprehensive course that helps aspiring entrepreneurs learn the ropes of running a business and fine-tuning their business plan.
"It was an eye-opening experience that took us away from the day-to-day stuff we were focusing on," Gauger says. "It helped us focus on the pain conference planners experience."
Source: Len Gauger, founder & CEO of Message Blocks
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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