Logic Solutions adds 7 jobs, develops new Showcase sales app

Logic Solutions has traditionally been a custom software maker, but the Ann Arbor-based company is going a bit more mass market with its latest product, Showcase.

The iPad app (the Android version is still in development) is designed for companies with mobile sales forces. The app provides the normal catalog features, along with some custom-software touches, such as back-end CMS and 3-D rotating images of products.

"We hesitate to call it a catalog app," says Angela Kujava, director of marketing for Logic Solutions. "It's so much more than that. It's really a highly integrated sales tool."

Logic Solutions launched the app late last summer and has landed a few customers so far this year, including furniture and sunglasses companies. It is aiming for $1.44 million in revenue from that product in 2012.

The 16-year-old company has also experienced some significant growth in 2011, hiring seven people in the marketing, sales and tech areas. The company now employs 38 in the U.S., including 35 in Ann Arbor. Kujava expects the firm to keep hiring in 2012.

"We want to hire the right people," Kujava says.

Source: Angela Kujava, director of marketing for Logic Solutions
Writer: Jon Zemke

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