Ari Luks and Tarrence van As are a couple of University of Michigan undergrads who love going to Michigan games but don't enjoy the ticketing process nearly as much. The clunkiness of the system and the lack of incentives made available to the user got the seniors (business and computer science majors, respectively) thinking.
"Our inspiration came from our own frustration with the platform for tickets here," Luks says, "We want to come with a better tickets platform."
Their answer, Go Tickets. The software is all digital platform (no more paper tickets) that utilizes mobile technology, incentive programs and customer analytics to help maximize the customer experience. The start-up is currently developing it software in the TechArb and looks to begin field testing its technology within the next couple of months.
Go Tickets also recently won $4,500 for at the Michigan Business Challenge for Best Undergraduate Team ($2,500) and Outstanding Presentation ($2,000). "It's going to help us launch application development," Luks says.
Source: Ari Luks, co-founder of Go Tickets
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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