Beyond Startup expands with second stage marketing work

Catherine Juon launched Beyond Startup with the idea of helping growing businesses make the leap to second stage. Now she is launching a second part of that company focused on second stage marketing using her own name, CatherineJuon.com, as the URL.

"I get the phone call when people have an online marketing problem, and it often turns out to be an second stage thing," Juon says. "The whole marketing SEO thing turns out to be the icing on the cake."

Juon helped grow online marketing firm Pure Visibility in downtown Ann Arbor before striking out on her own with Beyond Startup two years ago. The consulting firm helps its clients grow out of small business mode and into rapidly expanding firms.

Much of her work has also become helping those firms with market discovery and customer discovery. That has transformed into the creation of its own line of business.

"The second stage consulting is really its own thing," Juon says.

Juon is now working with Bud Gibson, a profession at Eastern Michigan University who created the search marketing program at the university. The pair are working on creating a sequence of workshops on solving company sales problems in the digital age.

"Our partnership is gradually growing," Juon says.

Source: Catherine Juon, founder of Beyond Startup
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.