Backyard Brains insect neuroscience kits can not only be found across the U.S. this year, but also on the other side of the world. The Ann Arbor-base company is now exporting its products to a number of South American countries, thanks to an entrepreneurship program in Chile.
Chile is going through an economic boom thanks to exports of natural resources. The government is using these good times to help spur more entrepreneurship through things like its StartupChile program, which brings in entrepreneurs from around the world to help inspire more business creation. Backyard Brains won one of the start-up grants and used it as a bridge to help spread its product sales to Chile and several other South American countries.
"It's been great," says Tim Marzullo, co-founder of
Backyard Brains. "We have actually received another round of funding from the Startup Chile program. We have been going back and forth from Chile for the last year."
Marzullo and his partner Greg Gage, both neuroscientists, started Backyard Brains three years ago as a way to provide a cost-effective product that teaches grade-school students the workings of neurons in the brain. Its Robo Roach allows them to control insects via antennas. Since then the company has expanded to a team of nine and the occasional intern after adding five new positions in the last year.
Backyard Brains initially received a National Institute of Health grant for start-up funding. It is now angling for a second round grant from the National Institute of Health and otherwise using sales of its products to fund its growth. Backyard Brains' products can now be found in all 50 states and on all seven continents after sales from its Chile distribution made it ways to Antarctica.
"We are pretty well-known as the go-to company in the neuroscience equipment field," Marzullo says.
Source: Tim Marzullo, co-founder of Backyard Brains
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.