Avicenna Medical plans to hire in Ann Arbor

Wednesday, March 10, 2010 | Source: Concentrate

The leadership behind Avicenna Medical Systems sees 2010 as a break-out year for the University of Michigan spin-out.

The Ann Arbor-based firm creates healthcare software and thinks it can add six people this year as it claims a small piece of the federal stimulus funds. It also landed a bit of money from the Michigan Microloan Fund Program to help shore up its marketing efforts.

"We recognize that our biggest weakness is in marketing and sales," says Erdwing Coronado, president and CEO of Avicenna Medical Systems.

The company got its start when a small group of doctors and IT professionals at the University of Michigan Hospital started developing healthcare software applications in 2001. They incorporated the company in 2006 and Avicenna now employs four people and an independent contractor.

The firm has two primary products, including one that catalogs and manages patients with chronic health conditions. The other program deals with clinical procedures. Both can cover dozens of specialties, such as cancer and infectious diseases.

"We saw they had a commercial potential so we decided to take advantage of the opportunities and work with the University of Michigan," Coronado says.

Source: Erdwing Coronado, president and CEO of Avicenna Medical Systems
Writer: Jon Zemke