AdAdapted has doubled its staff over the last year thanks to its principal mobile advertising platform gaining traction in the market place. The Ann Arbor-based startup has hired four people over the last year, including software developers, account managers, and sales professionals. It now has a staff of nine employees and one intern.
"We anticipate hiring 2-4 more people in the next six months," says Michael Pedersen, CEO of
AdAdapted.
AdAdapted got its start developing a native advertising platform for mobile apps. The idea is to better connect advertisers with developers to create customized advertisements for target audiences. It has since expanded its reach to include content tracking of brands and purchases for its customers.
The company has watched its revenue spike over the last year. Pedersen describes the gains as "substantial" and anticipates the company to grow its revenue by at least 100 percent over the next year.
"We are inking deals now that are worth well into the six figures," Pedersen says.
Source: Michael Pedersen, CEO of AdAdapted
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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