Ever look at a young man, notice what they're wearing and think, 'Ooohhhh... Not a good look'? A new startup founded by a University of Michigan graduate is looking to prevent that from ever happening.
The Upswing Report is an online lifestyle publication that reps itself as "a young gentleman's guide to fashion, business, and lifestyle." It's a place where young men can go to figure out what works best for them when it comes to improving their game, whether it being climbing ladders socially or in the workplace.
"It helps young guys go to the next level," says Austin Waldo, founder of The Upswing Report.
Waldo graduated from the U-M in May with a dual bachelors degree in business administration and screen arts & cultures. He enjoyed sharing his thoughts on fashion and business and decided to turn it into The Upswing Report in February. The publication now has two editors and four writers. He has built his bi-weekly newsletter list to 2,000 people, but has bigger aspirations for it.
"I want to use it as a platform to launch a clothing line," Waldo says. "It has taught me a lot about Internet marketing."
Source: Austin Waldo, founder of The Upswing Report
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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