To say Message Blocks gained traction with its event-planning software platform in its first year might be understating things a bit.
"We have doubled the revenue of last year in the first quarter of this year," says Len Gauger, founder & CEO of
Message Blocks. "We're doing really well."
The Ann Arbor-based startup has developed a comprehensive event-planning software platform that streamlines the event-planning process. It accomplished this by focusing on the event planner's experience, allowing users to share documents and presenters to use plug-in presentations.
Message Blocks released its commercial version last fall and has been lining up customers from across the country ever since. It also just landed its first international customer this month and Gauger plans to keep expanding his startup’s client base beyond Michigan's borders for the rest of the year.
"We're not just an event-registration system," Gauger says. "It's focused on a team. How the team operates and puts on events."
The success so far has allowed Message Blocks to expand its staff to six employees and a few summer interns. It is in the midst of hiring a new software developer right now. The newly expanded team will help Message Blocks to continually build out its product, adding new features like a digital document binder for users.
Source: Len Gauger, founder & CEO of Message Blocks
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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