Features

Wisely brings personal touch to customer loyalty programs, jobs to Ann Arbor

Loyalty to businesses isn't always about the money. Often its about the personal attachment or special connection to that company. An Ann Arbor startup is trying to capitalize on the latter with a new mobile app. Wisely launched its customer loyalty platform in Ann Arbor earlier this fall. Most customer loyalty programs track who buys what which business how often and giving a certain percentage of discount based on patronage. Wisely offers a tiered system of personal rewards for steady customers.   "When you have memories of going to a place you go back because of this emotion," says Mike Vichich, CEO of Wisely. The 1-year-old company and its team of just under 10 people (it's looking to hire three people now) have signed up 30 local businesses in Ann Arbor to take part. They are mostly made up of bars and restaurants, such as Mani Osteria & Bar, the Raven’s Club, Slurping Turtle, and Ashley’s. Each user of the Wisely app that qualifies for a certain level or reward with their patronage receives a special incentive to come back, such as the ability to make a reservation for two when the normal reservation threshold is six people. In the case of Raven’s Club, silver level Wisely users can receive a bottle of homemade hot sauce. "It's a great way to create an emotion attachment in a customer," Vichich says. The Wisely app tracks all of these purchases through the user's debit and credit cards. There is no other loyalty card to carry around and swipe or scan when making the purchase. Wisely is perfecting the app in Ann Arbor this fall and winter with the hopes of taking it national next year. Source: Mike Vichich, CEO of Wisely Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

Xoran Technologies records best sales year since 2006

Xoran Technologies recorded its best year in nearly a decade in 2014. The Ann Arbor-based company installed more of its Mini CAT CT scanners this year than any year since 2006. "2014 was actually a really good year for us," says Rachel Gajda, director of marketing for Xoran Technologies. "We hope to kick it up even more in 2015." The 13-year-old bio-tech company manufacturers and sells point-of-care CT scanners. Its principal technology is MiniCat, a compact machine that can produce high-resolution bone window imaging of the sinuses, temporal bones and the skull. It controls about 75 percent of the market it serves. Xoran Technologies has been developing a second product called xCAT, a mobile, inter-operative CT scanner. The company plans to start selling these in earnest within the next 12 to 18 months. "2015 will bring Xoran Technologies to a new level of innovation and advancement," Gajda says. In the meantime the firm is expanding its staff to accommodate that. It has hired seven people over the last year and is looking to bring on another six right now. Source: Rachel Gajda, director of marketing for Xoran Technologies Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

MedHub adds 6 positions as it grows its software platform

MedHub is one of those business that reliably hires. It doesn't go through a huge growth spurt hiring dozens at a time, nor does it go years without adding staff. Each year the healthcare software firm creates a few jobs as it moves forward. Those numbers are starting to accelerate. The 13-year-old firm now stands at 13 people after hiring six over the last year. Those new hires include software developers and support staff. "We'll probably hire another six this year. Minimum," says Peter Orr, president of MedHub. MedHub's software platform helps teaching hospitals better manage their medical residents by improving communication, collaboration and tracking of the about to be newly minted doctors. It also helps ensure the hospitals maximize Medicare reimbursements. It is currently being used by a number of brand name teaching hospitals, such as Mayo Clinic, Cleveland Clinic, along with the health systems at Stanford and Duke universities. MedHub recently on boarded UCLA and George Washington’s hospitals, and is planning to bring on more soon. "Our pipeline is full all the way through next year," Orr says. MedHub moved from Ann Arbor to downtown Dexter last year. It took over the circa-1899 Old Grain Mill at 3515 Broad Street, redeveloping it into a space for technologists. The company is now filling out that space nicely with its new hires. MedHub is also working to add more healthcare education institutions to its client list, such as nursing schools. "We're starting to get into that more aggressively," Orr says. Source: Peter Orr, president of MedHub Writer: Jon Zemke

TurtleCell hires 5, preps to launch retractable earbud iPhone case

People want TurtleCell's iPhone case with retractable earbuds so badly they are willing to give the Ann Arbor-based startup $10,000 to get the job done. Twice. The smartphone accessory startup won the People's Choice award at last year's Accelerate Michigan Innovation Competition, which came with a check for $10,000 in seed capital. The company did it again earlier this month, taking the People’s Choice award at Accelerate Michigan and another $10,000. "We do feel like we're a fan favorite," says Jeremy Lindlbauer, co-founder and director of branding & marketing for TurtleCell. "We weren't surprised. We were holding our breath for a bigger check." The 2-year-old startup didn't win one of the main prizes (top prize came with $500,000) but its team did leave knowing it would be able to deliver on its promise to sell iPhone case with retractable earbuds. The company is working with Digital Treasures in Auburn Hills and expects to sell between 300,000 and 500,000 units next year. "We're expecting to be in mass production and delivery by next March," Lindlbauer says. TurtleCell got its start when a couple of University of Michigan students got frustrated with constantly untangling the earbuds for their iPhones while walking to class. The group of three went through a few prototypes and started to really gain traction with their latest version. TurtleCell's main product allows full access to the smartphone’s buttons and has a four-foot-long headphone that easily retracts back into the case. The earbuds are higher-quality. TurtleCell has hired five people over the last seven months to get the product ready for sales in 2015. "We have a lot going on over the next few months," Lindlbauer says. Source: Jeremy Lindlbauer, co-founder and director of branding & marketing for TurtleCell Writer: Jon Zemke

ArborWind set to begin installing wind turbine tech in spring

ArborWind successfully finished testing its wind turbine technology this year, and now the Ann Arbor-based firm is aiming to install about a dozen units in Michigan in 2015. That increase has prompted the 4-year-old company to hire two people over the last year in sales and marketing. It currently has a staff of five employees and an intern, and expects to do some more hiring next year as it starts building wind turbines. "We're looking at expanding pretty rapidly," says Dilip Nigam, president & CEO of ArborWind. "We'll probably need more sales and marketing people." ArborWind is taking the traditional wind turbine design (think pinwheels) and turning it on its ear. ArborWind’s turbine employs a vertical-axis design so it looks like the beater ends of a hand mixer when harnessing the wind. This design enables the turbine to turn regardless of which direction the wind is blowing. Check a video explaining the technology here. "This turbine will last 50 years," Nigam says. "We designed it for that." Each of ArborWind’s turbines generates 200,000 kilowatt hours of energy annually. ArborWind plans to install 11 of them across the state in early 2015 and use that to set the stage for an even bigger growth spurt. "We want to expand rapidly and do 50 turbines," Nigam says. "Each of those turbines costs more than half a million dollars so it will be a large order." Source: Dilip Nigam, president & CEO of ArborWind Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

U-M student creates mini-insoles to keep heels in high heels

High heels are one of those accessories that are usually high fashion with low functionality. A new startup based in Ann Arbor thinks it can improve the functionality. High heels are notorious for being unstable pieces of footwear that can be tough to walk in. Heel Secret is making a small insole that helps keep the users foot securely in the shoe. "That insole has a clear elastic strap that goes over your heel and forces your foot into the shoe," says Kiri Chapman, founder of HeelSecret. Chapman is a student at the University of Michigan going for a bachelors in dance and a certificate in entrepreneurship. She is also a dancer who worked in a professional ballet troupe before coming to Ann Arbor. College came with more opportunity to wear high heels for Chapman, which presented both a problem and an opportunity. "That's when I started to play with my shows to make them fit better," Chapman says. She launched HeelSecret a year ago and then took second place the student portion of the Accelerate Michigan Innovation Competition earlier this month. That showing comes with $5,000 in seed capital that will help Chapman create more prototypes of her insole, which she plans to perfect before selling them to the public. "We really want a product that will speak for itself," Chapman says. Source: Kiri Chapman, founder of HeelSecret Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

Special Report Solar List

Powering the Mitten: What's next for our renewable energy future?

Michigan's Renewable Portfolio Standard sunsets in 2015, and legislators, utilities and advocates are getting ready to decide what's next for renewable energy in Michigan. Here's a look at some facts behind that debate.

Feature Story IdeaLabList

Doing business differently: IdeaLab returns Nov. 14

Over the last five years, IdeaLab has showcased dozens of Detroiters on the vanguard of community and economic development, and this year's Nov. 14 event is no exception.

Feature Story Blake Transit Center in downtown Ypsilanti

OpEd: Get corridor connections between cities up and running

The voter-approved transit expansion in Ypsi and Ann Arbor was a victory, but now we need to think corridors, long stretches between southeast Michigan cities that need linking. AAATA board member Gillian Ream Gainsley weighs in on the options.

Feature Story Curbside Recycling Manager Allen Kennedy at Recycle Ann Arbor

Playing catch-up: Commercial recycling in Ann Arbor

When it comes to recycling, Ann Arbor has long considered itself leaders and the best. And that was true once upon a time. Today, however, the story is a little different. The city still has some work to do when it comes to commercial and multi-dwelling recycling.

Ann Arbor Library among best in nation

Ann Arbor's library system gets five stars with regard to circulation and services. How about we construct a downtown building that honors that sterling reputation? Excerpt: "For the seventh straight year, the library system has earned a five-star ranking in the Library Journal's yearly Index of Public Library Services. " Read the rest here.

The Bridge breaks down Ann Arbor's economy

Did you know we rank third among Michigan's economic regions but 241st among the nations top 382 metro areas? Check out The Bridge's thumbnail analysis of Ann Arbor's economy and enlighten yourself! Read it here.

Build bike lanes and they will come

Gotta love a story that starts "...from the Journal of Duh…". Apparently, research shows that if you provide people with good biking infrastructure they'll -gasp!- use it. Crazy, I know. Excerpt: "In short, folks who live near the off-road trails switched to cycling to work at a higher rate than people who don’t. According to the U.S. Census Bureau, the number of U.S. bike commuters has increased 60 percent over the last 10 years. The shift to pedal power in Minneapolis has been even more pronounced: Bicycling among workers who live within three miles of the Greenway shot up 89 percent during the decade of data." Read the rest here.

Houston VC firm opens in Ann Arbor

Somebody smells money. If there's one thing Texans don't fool around about it's football, oil and, of course, making money. To wit, Houston-based venture capital firm Mercury Fund has set up shop in The Deuce. Excerpt: "He said there is a depth of engineering, computer science and machine-learning talent in the area, bolstered by graduates of the University of Michigan. One of Mercury's main areas of investment is biotech, and there are numerous contract research organizations in Ann Arbor that were founded by former Pfizer Inc. employees after it closed its local operations in 2008." Read the rest here.

NASA tests Ann Arbor firm's wing innovation

Flexfoil, a company that's no stranger to Concentrate, is having their flexible flap design flight tested by none other than NASA. How cool is that? Excerpt: "The flap design is a variable geometry airfoil system called FlexFoil, which was designed and built by Ann Arbor, Michigan-based FlexSys Inc. The FlexFoil has already been installed and the first flight-test has been completed on a Gulfstream III test airplane." Read the rest here

The Dixson Agency is a new player in Ann Arbor insurance scene

After a decade working in insurance repair, Mark Dixson says he understands a side of the insurance business many agents haven't experienced firsthand: clients who are not properly covered. Now that he's an agent himself, and opening his first Ann Arbor office, he says that is a quality that sets him apart.  "I've dealt with so many clients in the past who were under-insured. I wanted to think about those clients and bring the the kind of policy they need," says Dixson, whose The Dixson Agency is slated to open by the end of December. "When a client is paying a premium, they want to make sure all of their property is covered." Often, he says, people don't realize until after a flood or sewage break that they didn't have the coverage they thought they had. That is something he hopes to address when opening his office, which is tentatively planned for a 500 square foot space in South State Street Commons.  "We're here to stay in the Ann Arbor area, and we're bringing some value for clients," Dixson say "We're just happy to be in Ann Arbor." The Dixson Agency has been operating for about a year from a location in Canton. Dixson plans to hire two staff members to help operate his new Ann Arbor office.  Source: Mark Dixson, The Dixson Agency Writer: Natalie Burg

Local Habitat for Humanity revitalizes more than just houses

When most people think about Habitat for Humanity, they think about volunteers building houses and renovating them for those in need. For Habitat for Humanity of Huron Valley, that's only part of the story, and their commitment to revitalizing more than just houses has landed them a $70,000 grant from Lowe's. "About three years ago we took a more concentrated approach to investing in the communities in a bigger way than just renovating houses," says Habitat for Humanity of Huron Valley Community Development Director Sarah Teare.  ?That expanded approach includes community planning meetings, visioning, surveys and more to determine how Habitat can help the entire neighborhood become a better place to live. "Long term, we will work with the residents to help make those things that are most important come to life in their community." The local Habitat affiliate was one of 11 national affiliates and the only in Michigan to receive the grant award from Lowe's. The funds have already been put to use for community planning meetings, home exterior improvements, improvements to a pedestrian and bike path, door-to-door surveys and a clean-up day, all in Ypsilanti Twp.'s West Willow neighborhood. The funds, which came in a combination of cash and Lowe's gift cards, will also help with the construction of a pavilion in the future. "We hope to give people more of a sense of pride and comfort in their community," Teare says. "We've really seen a lot of connections made and friendships made."  Source: Sarah Teare, Habitat for Humanity of Huron Valley Writer: Natalie Burg

Chin-Azzaro opens Ypsilanti storefront for art and photography

Three years ago, Yen and Nick Azzaro were in Chicago working as an art dealer and photographer, respectively. When they moved back to the Ann Arbor area, the husband and wife University of Michigan grads retargeted their services to the local market, creating Chin Azzaro, an art, design and photography studio. Now, the pair is expanding their operations to a new storefront in downtown Ypsilanti.  "Part of it was client necessity. People would say, 'Where's your studio?'" says Yen Azzaro. "A lot of things just came together at the same time, and a lot of it was happening in Ypsi. So even though we were located in Ann Arbor, it just made sense to open in Ypsilanti." In addition to Nick Azzaro's commercial work, he's been partnering with local schools to teach studio photography and taking photos for families in Ypsilanti's Hamilton Crossing. In their new downtown space, Chin Azzaro will offer weekly photography discounts to Ypsilanti residents. Yen Azzaro's services include art consulting, as well as marketing and publicity.  "As people have learned more about us, our services have expanded, and our partnerships too," Azzaro says. "We are really open to working and collaborating with people in the community." Chin Azzaro opened their new, 800 square foot studio Tuesday, which includes both studio space and an office. The Azzaros plan to continue to expand their services and find even more ways to work with the community and local students.  Source: Yen Azzaro, Chin-Azzaro Writer: Natalie Burg

Yeo & Yeo more than doubles staff, expands into new, 10,000 sq ft location

The Ann Arbor branch of Saginaw-based accounting, audit, tax and business consulting firm Yeo & Yeo is now the company's second largest with about 25 employees and a brand new office that is 2.5 times the size of their original location.  "We are outgrowing our previous location," says Kimberlee Kelley, director of marketing for Yeo & Yeo. "Last year we merged with a firm in Southgate, Hungerford & Co. We wanted to bring some staff from that office into one office so we could make a stronger foundation of resources for our clients."  Between the merger with the Southgate company and their own growth, the Ann Arbor staff has more than doubled in size over the past year, even as some Southgate employees remained in a satellite office in the metro Detroit office. Such growth attracted the firm to a 10,000 square foot space less than a mile from their former location on E. Eisenhower.  "It's not too far from our current office, so it's convenient for our clients," Kelley says. "We're happy to be able to grow and expand in the Ann Arbor area. It's been an ideal location for us." Construction began on the new space in July and included a complete remodel of the office. The firm moved in on Oct. 31.  Source: Kimberlee Kelley, Yeo & Yeo Writer: Natalie Burg

Leon Speakers hires 12 as it grows, evolves business model

Leon Speakers is forever evolving, and the evolution of the Ann Arbor-based company has accelerated over the last year. The high-end electronics company got its start in a University of Michigan dorm room making custom speakers in 1997. It has since grown into its own international business with dozens of employees. The company executed its first acquisition late last year, and has now upgraded its manufacturing process by implementing lean manufacturing. "It's been a pretty big transition lately," says Noah Kaplan, founder & president of Leon Speakers. The company has hired a dozen people over the last year, bringing its staff to just under 50 people. Among its new hires are product managers, sales directors and factory labor. That expanded staff has helped the company post double-digit revenue gains over the last year. A big part of growth is thanks to Leon Speakers acquisition of Florida-based Media Decor, makes custom frames for flat screen TVs. Leon Speakers has folded Media Decor's portfolio into the rest of the company. It has also upgraded its factory to enable a more efficient production. It can now produce high-end electronics that can aim to be price competitive with electronics made overseas. Leon Speakers is also working to make its newly redone factory into a tour-ready facility that it wants to make part of its artistic expression. The company is also aiming to expand its physical presence to Europe next year. "We are leveraging the factory and our capability to manufacture so we can compete internationally," Kaplan says. He adds, "we're looking at some more exponential growth and a tour-ready factory." Source: Noah Kaplan, founder & president of Leon Speakers Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

Hasini and Harshini Anand are members of Corner Health Center's Youth Leadership Council and mental health advocates.

 


   Voices of Youth
Concentrate's Voices of Youth series features content created by Washtenaw County youth in partnership with Concentrate mentors, as well as feature stories by adult writers that examine issues of importance to local youth. Click here for a full list of the latest content from this series.