Many businesses are unaware of how reliant high school and college students are upon technology. By becoming conscious of these dependencies, employers may use social networking to appeal to this particular generation.
Take, for instance, the social connections of Facebook. All a business has to do is to create a “Group" comprised of information regarding an available position, a job description and some informative means of inquiry. All it takes is a quick “send” to a particular network of people and the business will reach several potential employees. Business can even choose students from particular high schools and colleges to market the positions to the correct demographic.
Besides using social connection networks such as Facebook, many high school students check a business’ Web site to find jobs. For instance, Eastwood Towne Center’s “Employment” section, offers a complete updated listing of stores currently hiring, the job position and contact information. I have personally used this site many times and also directed peers to the site.
If businesses were able to effectively update a system such as this, they would be able to reach out to the high school and college student population with greater success.
Another means of reaching out to this generation with current technology is through online scholarship and internship sources. During my recent search for college scholarships, I set up an account with an online program called Fastweb.
Through this program, students are able to set up apersonal account with detailed information, from their location to their interests. When scholarships match the student’s profile, they are notified. Similarly, when a business within a range of the student’s location is in search of employment, students are notified. Using programs such as these also helps to reach out to a generation becoming more technologically dependent.
By “getting on their level” or using their means of social networking, employers will be able to reach out to high school and college students more effectively. Through technology and by providing larger benefits, businesses will then be able to reach the high school and college students who will one day become the next working force of America.