It's pretty cool that we get to live in a place where other people dream of vacationing--and hopefully, a new campaign from Coca-Cola will inspire even more of those dreams, as the soft drink company gives away a trip to Traverse City, among other places.
Excerpt: Images of Michigan’s sparkling waters, white sandy beaches and exciting destinations will soon be featured alongside the Coca-Cola logo in numerous places to inspire people to experience Pure Michigan. The collaborative effort will feature co-branding on billboards, Coca-Cola delivery trucks, vending machines and in-store signage statewide.
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Source: Marketwatch.com
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