Horse Shows by the Bay look at building into a major festival

The Horse Shows by the Bay are a local economic booster, but they could be an even bigger one if organizers adopt the model of some nationally-successful equestrian events.

Excerpt: Could Traverse City’s own Horse Shows by the Bay eventually grow into a $100 million annual economic engine? There is a precedent, one that some observers say could be a model for the summer festival here in northern Michigan.

Consider Exhibit A: Wellington, Fla., located in tony Palm Beach County.

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Source: The Ticker