Art Van Furniture aims at smaller markets

Art Van Furniture is a familiar name to many in Northwest Michigan, but the furniture store wants even more to say that as it makes plans to expand to smaller markets.

Excerpt: Art Van Furniture, which announced plans last year to franchise its PureSleep bedding store concept, now also plans to franchise the full-line Art Van stores in small markets throughout Michigan.

Late last year, the Top 100 company hired David Braun as director of franchise development and operations. He has been working on putting together the needed documentation and operation manuals to franchise Art Van, Pure Sleep and "potentially Mattress World in the state of Michigan," said Art Van CEO Kim Yost.

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Source: Furniture Today