Brand marketing isn't just for companies; it can work for communities, too, as two mid-Michigan counties are finding out.
Excerpt: The nation is invited to "See what's possible" in Flint & Genesee County through the region's first community brand identity and marketing campaign.
Nearly one year ago, the Flint & Genesee Chamber of Commerce, formerly the Genesee Regional Chamber of Commerce was tapped to lead tourism efforts in Flint and Genesee County and shape the image of the area. Today marks the culmination of the Chamber's efforts to build a brand partnership between Flint & Genesee and create a campaign to market the region as a desirable destination for events, vacation or business.
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Source: Mlive.com
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