When the 140,000 attendees at the annual Specialty Equipment Market Association (SEMA) Show hit the Vegas strip, they'll have a new resource to enhance their conference experience.
Fourstream USA in Keego Harbor compiled a mobile website eGuide for the SEMA show, which will be available on almost any smartphone. The Fourstream plafform will be able to present visitors with exhibitor lists, seminar schedules, updated show news and celebrity appearances.
Buzz Brown, CEO of Fourstream USA, said, "We are quickly approaching the point in time when more people are browsing the Internet on phones rather than computers. Most websites perform poorly on phone browsers. The SEMA Show eGuide is a fantastic opportunity for us to nationally show the advantages of a mobile website and showcase the power of the Fourstream development platform."
The Swedish-based Fourstream USA was chosen because of their broad experience with mobile websites.
Peter MacGillivray, SEMA's vice president of communications and events, said, "Attendees of the SEMA Show are the trendsetters in the automotive specialty equipment market. The Fourstream eGuide will be a natural fit for their lifestyle."
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