A team working on behalf of the 9,000 businesses, attractions and
groups that comprise Michigan's tourism industry have devised a
strategic plan.
Excerpt:
The plan's recommendations include:
- Marketing the state nationally with a $30 million tourism promotion budget.
- Boosting relationships with policymakers.
- Promoting collaboration.
- Expanding tourism-related research.
- Improving hospitality training.
Read the entire article
here.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.