Peter Andoni has a child with Type 1 diabetes, so the owner of Shields Pizza looked on with frustration when his child played sports but couldn't enjoy the sugary drinks the other parents handed to their kids.
"I had to look for healthy alternatives and realized there weren't any," Andoni says. "They all had high-fructose corn syrup or artificial colors."
So Andoni decided to make a drink of his own that fit the health bill.
Twisted Concepts' primary product is Nutri-Twist, a low-calorie drink without high-fructose corn syrup or gluten. It has been on the market for a year and recently rebranded itself from Twisted Water to Nutri-Twist.
"We wanted to incorporate the nutritional aspects of the beverage in its name so our customers could see it as they walk by," Andoni says.
The Bloomfield Hills-based company and its team of five employees are working to grow Nutri-Twists' reach beyond Michigan and into other big states, such as Texas and Minnesota.
"We're growing literally every month," Andoni says. "We started out at
Hiller's Markets and it has taken off from there."
Source: Peter Andoni, founder of Twisted Concepts
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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