Don Holecek, director of MSU’s Travel, Tourism & Recreation
Resource Center, predicts a modest increase travel volume and spending
in the state in 2007. At the industry-wide industry-wide Michigan
Lodging and Tourism Conference on March 26-27, a first-ever strategic
plan will be presented that discusses, in part, marketing and promotion
of Michigan as a travel destination.
Excerpt:
Factors helping the industry include post-Labor Day school openings and
increased state advertising spending, the latter being particularly
crucial in Michigan’s struggling economy.
"All the negative
press out there concerning Michigan, in our marketplace, it’s like a
negative political campaign almost. You have to counter it with
positive news, and that positive news is coming in the form of paid
advertising right now," Holecek said.
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