Tanner Friedman Strategic Communications is one of those companies that doesn't measure its success by the number of new clients it attracts, but by the clients it keeps in its fold.
The Farmington Hills-based public relations agency has enjoyed double-digit revenue growth over the last year thanks primarily to increased work from existing clients.
"That's where we prefer growth to come from," says Matt Friedman, partner at
Tanner Friedman Strategic Communications. "We like new clients and are happy to add them. But it’s the best testament to our work and our growth when a client says, 'We want you to do more work for us.'"
The agency enjoyed a small spike in its crisis communications work in the fourth quarter of last year, but its bread and butter came down to three core industries: privately owned businesses, professional services and non-profits. Those three areas have allowed the firm to triple in size since its launch seven years ago.
"These are the types of clients that really need us," Friedman says. "We are closer to a need-to-have than a nice-to-have with them."
Tanner Friedman Strategic Communications has added another person to its staff, rounding it out to eight employees. The hire, a former intern, is an account coordinator. The firm also has six independent contractors and plans to bring on two interns this summer.
"We grow when it makes sense," Friedman says. "We want to add people when we have the work to justify it."
Source: Matt Friedman, partner at Tanner Friedman Strategic Communications
Writer: Jon Zemke
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