Adela Piper and Lindsey Walenda knew they were going to be choosy when they launched their public relations firm
Siren PR. Those sorts of high standards are a cornerstone of their business plan.
The friend had worked for years in communications for
OLHSA, one of Oakland County's largest non-profits. They struck out on their own last year and now OLSHA is one of their top clients. The core missions of their small business/non-profit clients motivate Piper and Walenda.
"We get exceptionally invested in our clients," Piper says. "We take care to make sure we work with clients that do very good work. What we choose to get behind is something we have been very careful when choosing."
The two person-company works virtually from the co-founders' homes in Royal Oak. Piper and Walenda are looking to grow their client base, carefully of course, this year and find the right live-work balance.
"We want to have clients that get us motivated to work everyday but still give us time to live our lives," Piper says.
Source: Adela Piper, co-founder of Siren PR
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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