MyInsuranceExpert.com hires 45, plans to add 50 more

Three years ago Lorne Zalesin and two colleagues saw a demand in need of satisfying and went for it. The result is MyInsuranceExpert.com, one of Metro Detroit's fastest-growing start-ups.

The Troy-based firm now employs 65 people after hiring 45 last year. It now plans 50 more hires this year, starting with a friend-of-employee recruiting session later this month. As far as Zalesin and his partners are concerned, the sky is the limit for MyInsuranceExpert.com's growth prospects.

"The market is exponentially growing right now," Zalesin says. "There is a lot of opportunity."

The trio had been working for a health insurance company specializing in growth plans when they saw the demand for individual health insurance plans. They struck out on their own soon after and found their pot of start-up gold at the end of that rainbow.

The company helps individuals find the best health insurance package for their needs. That often leads to rates that are much less than if they did the searching themselves. MyInsuranceExpert has become so good at this that it is now the second largest company in a rapidly growing sector.

"It's very targeted to the client looking for health insurance," Zalesin says.

Source: Lorne Zalesin, CEO of MyInsuranceExpert.com
Writer: Jon Zemke