The non-profit and social entrepreneur segments of the economy are turning into an important growth sector for Media Genesis. The Troy-based software firm has enjoyed 20 percent growth and made five hires over the last year.
"It's a vibrant part of the current landscape of Detroit," says Antoine Dubeauclard, president of
Media Genesis. "There are a lot of people who are trying to find ways to better the environment in Detroit. It's just good business."
Before the market crash in 2008, Media Genesis did a lot of software work for automotive companies and larger corporations. The crash of the economy forced it to look elsewhere, such as the non-profit sector. It has also branched into healthcare and is going after clients outside of Michigan.
"We're much more diverse geographically in the markets we serve," Dubeauclard says.
Media Genesis enjoyed its best month ever in August of 2010 and has grown steadily since then. The 15-year-old firm notched 20 percent revenue growth in 2011 and expects to continue that trend. Dubeauclard adds that his firm has been cautious in hiring and expects to add a few more people to its 50-person staff next year.
Source: Antoine Dubeauclard, president of Media Genesis
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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