Jekyll & Hyde Advertising adds 3 new hires in Redford

Jekyll & Hyde Advertising is growing its business the old fashioned way, by expanding its client list and in turn growing its staff.

The Redford-based lead-generation firm has added some big names over the last year, including American Standard, Safe Drive Systems and WilloMD.

"We're one of the fastest-growing advertising agencies in the United States," says Jeff Wright, director of business development for Jekyll & Hyde Advertising. "Last year we were at $15 million in gross billing, and we're aiming for $25 million in gross billing this year."

That new business has allowed the 16-year-old company to hire three people over the last year, including two media buyers and an account executive. The company now has a staff of 23 employees and the occasional intern.

Playing a key role in Jekyll & Hyde Advertising's growth is its ability to demonstrate its effectiveness through case studies. Wright claims these case studies can statistically prove a doubling or tripling of growth for clients.

"We're very driven toward moving the needle," Wright says.

Source: Jeff Wright, director of business development for Jekyll & Hyde Advertising
Writer: Jon Zemke

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