Josephine Dries' life changed 10 years ago. That was the time she started her own public relations firm,
Insert Catchy Headlines. In a way, it was her method for declaring her own independence.
Dries worked in a family business for years. It was a situation where the men of the family took leading roles. Dries felt limited. She wanted to be in a situation where she could excel and occupy an equal role to everyone else. That meant striking out on her own.
"I said, 'OK, that’s good for you. Why can't I do it?'" Dries says. "If I can’t do it under your umbrella, then I will stand on my own two feet and do it on my own."
She never looked back. Today her Rochester Hills-based business is not only her full-time job, but Dries has been so successful that she raised her firm's prices. She plans to hire her first employee over the next year, and even attract a major local corporation as a client. Today
Insert Catchy Headlines serves primarily small and medium-sized businesses.
"I went from one monthly client (when the business launched) to four monthly clients," Dries says.
Source: Josephine Dries, founder of Insert Catchy Headlines
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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