Last year Michael Mikhjian launched
My eStore App, an e-commerce platform focused on helping small businesses facilitate online sales. Now the Royal Oak-based startup is beefing up that platform and rebranding it as
Estoreify.
The e-commerce software works directly on client sites so customers aren't redirected to other support sites. Mikhjian wants to make it simple to install and maintain for small business owners who would rather spend their time focusing on their core business. Now Estoreify aims to offer a more comprehensive system that maintains its user-friendliness.
"I feel like our systems are simpler and easier to use," Mikhjian says. "You can manage it from your mobile phone."
The three-person team has gotten to the product to a public beta-testing stage with a few dozen shops using it. Mikhjian wants to expand that number to 100 shops within the next year and focus on giving each one a personal experience so they feel the software is tailored to their store’s needs.
"Any industry should be able to use this," Mikhjian says. "It's open to multiple products."
Source: Michael Mikhjian, founder of Estoreify
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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