Change has been a constant with Elefant since it launched, and its adaptability has helped the Troy-based company grow.
Elefant got its start doing graphic design. Today it refers to itself as a multidisciplinary design and marketing firm.
"We're doing a lot of marketing strategy now," says Elena Kapintcheva, co-founder and creative director of
Elefant.
Which means that Elefant helps its customers come up with a marketing strategy and then execute on it. It does that with clients ranging from nonprofits (Spaulding for Children) to small businesses in the restaurant, e-commerce, and education sectors. That work has enabled Elefant to almost double its revenue in each of the last two years.
Elefant hired its first employee earlier this year. However turnover has led the company to look to replace that hire and add a couple more in design and web development.
"We're looking to establish a good team," Kapintcheva says. "We also want to keep working on marketing strategies with our clients."
Source: Elena Kapintcheva, co-founder & creative director of Elefant
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.