Biznet Internet Solutions does business in a sector that is constantly changing and evolving, so the Wixom-based digital marketing business is always "trying to be on top of things," according to Kevin Krason, CEO & ROI fanatic at
Biznet Internet Solutions.
That has meant working to get in early on new trends like social media and mobile. Today the 18-year-old business is revamping its business model again, introducing a performance-based marketing system called Sprout.
"Our customers only pay us for the quality leads we send them," says
Krason, explaining how the system will work.
Biznet Internet Solutions has hired four people this year, bringing its staff to a dozen employees and a couple of interns. He expects to double that number next year as his company looks to score a seed capital investment round that will allow it to scale its business.
"We're talking to venture capital and private equity firms looking to nail down a $500,000 investment by the end of this year," Krason says.
Source: Kevin Krason, CEO & ROI fanatic at Biznet Internet Solutions
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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