Alternative Revenue Development plans to double staff

Schools need more funding and Alternative Revenue Development needs more customers. Seems like a natural fit, at least to the new West Bloomfield-based start-up.

Alternative Revenue Development helps local school districts raise extra cash by pairing them with corporate sponsors and developing other out-of-the-box revenue streams from advertising. The corporations get access to new customers and good publicity and the schools get more cash to help with the perpetual budget crunches of recent years.

The nearly one-year-old company employs 21 people and now has a handful of school districts in the Downriver area (places like Wyandotte and Southgate) and in Oakland County (Troy). It hopes to have about 30 school districts in its fold by this fall and 60 by January. It also hopes to have 50 team members by then as well.

"And of course we have our sights set on other areas in the Midwest and Northeast," says Sam Curcuru, president and CEO of Alternative Revenue Development.

The company got its start when Curcuru and some other former advertising executives decided to give it a shot after they lost their jobs last year.

Source: Sam Curcuru, president and CEO of Alternative Revenue Development
Writer: Jon Zemke

Alternative Revenue Development plans to double staff

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