AllerDine.com becomes a resource for those with food allergies

Steve Rose thinks people who are food sensitive, i.e. have food allergies, should be able to eat out at new places and not fear a resulting trip to the hospital. His solution is his new business, AllerDine.

The Farmington Hills-based website offers a list of restaurants and eateries that are both friendly and unfriendly to those with allergies. That includes whether the establishments offer peanut-free or gluten-free options.

"This is about saving lives," says Rose, president & founder of AllerDine. "This is about people who could die by eating out. We are trying to bridge the fear between food sensitive people and new restaurants."

Rose was inspired to create AllerDine a few years ago when he just learned his young children had food allergies and was about to take his family on a vacation to Orlando. He came up with his own spreadsheet of restaurants that either met or didn't meet his family's eating needs, and then the CFL went off over his head.

Today the two-year-old company is run by a team of five people. It has compiled a growing list of 1,700 restaurants in 20 cities that are at various levels of accommodation for food aversions. Rose is looking to add another position now so he can expand that list to 3,000 places by 2012.

"We're building an asset," Rose says.

Source: Steve Rose, president & founder of AllerDine
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

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AllerDine.com becomes a resource for those with food allergies

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