Mobile startup ReapSo is launching the 2.0 version of its brand-advocacy app this fall.
The Farmington Hills-based company’s platform connects fans with the brands. It encourages its users to "WIN. VOTE. SAVE." so they can win prizes, voice their opinion and save money. Check out a video on it
here.
The new version is focused on making those connections on broadcast mediums.
"We have expanded the 2.0 version to go after TV and radio channels with enhanced digital strategies," says Bill Wildern, co-founder & CEO of
ReapSo. He adds, "You can get audience pulse with immediate feedback. They can send that out via social media."
ReapSo has grown its staff to seven employees. It is focusing on establishing the 2.0 version of its app across the U.S. this year and next.
"We want to grow the value proposition," Wildern says.
Source: Bill Wildern, co-founder & CEO of ReapSo
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.