Back in the day it seemed like there was a Sanders on every neighborhood corner in Metro Detroit. The local institution provided a place for young and old alike to indulge in their sweet tooth. Those times fell by the wayside in the latter part of the 20th Century, but today they’re making a comeback.
The local icon has opened four shops in places like downtown Wyandotte, downtown Grosse Pointe, Laurel Park Place mall in Livonia, and even up north in Mackinaw. Over the next few months, there are also plans to open new stores in Rochester, 12 Oaks Mall in Novi, and at the company’s Clinton Township headquarters. The company also plans to open one more in a yet-to-be-announced location later this year.
"Fred Sanders had a great vision," says Brian Jefferson, chairman of Sanders. "He was ahead of his time. We're trying to recreate that vision."
The company is going for higher-quality ice cream and sweet treats as it opens new stores. Many of its ingredients are all natural and are used in recipes from the early 20th Century that stressed quality more than quantity. Sanders also plans to incorporate some newer recipes in the near future.
Source: Brian Jefferson, chairman of Sanders
Writer: Jon Zemke
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