Northville has awarded New Moon Visions a $40,000 contract to develop a branding a promotions strategy for its downtown shopping district.
Excerpt:
During the firm's introduction at a marketing meeting, the volunteer
committee - comprised of business owners, city administrators and
residents - talked with New Moon representatives about the complex
challenge of attracting two audiences to shop downtown: residents of
the Northville community and beyond.
Read the entire article here.
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