Ferndale's Loving Touch set to open by September

Uh, uh, uh. Don't touch that bar. The Loving Touch isn't ready. Yet. But the building's renovators expect to be close enough to done that bar patrons can put their hands all over downtown Ferndale's newest attraction.

And who are these mysterious renovators? The same people behind the Woodward Avenue Brewers. And that name? Well, Loving Touch was the moniker of an infamous massage parlor in downtown Ferndale that closed in the early 1990s. Put the two together and you get a pool hall adjacent to one of downtown’s most popular establishments.

Work has been ongoing and developer Chris Johnston (co-owner of the WAB) says there still isn’t a set opening date. However, he did give a ray of hope, offering that it'll be finished in time for the DIY Festival on Sept. 20.

"My goal is to be open by then," Johnston says.

The pool hall replaces the old Paperbacks Unlimited storefront next to the WAB facing Woodward. The 5,000-square-foot space will have eight or nine pool tables and an atrium in the back. The side of it all will be two walls "alive with plants," according to Johnston.

Source: Chris Johnston, co-owner of Woodward Avenue Brewers and The Loving Touch
Writer: Jon Zemke

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Ferndale's Loving Touch set to open by September

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